Nowadays companies have to face some factors that accentuate the globalisation trend. Companies internationalisation is not only an interest for managers, but also a need required by international economies and markets.
However, in order to survive and grow in such a competitive environment, focused on the openness and the intensive use of information and communication technologies, it is essential for companies to have well trained people who have the capacity of thinking globally, identifying business opportunities, balancing customers needs and knowing how to define and develop successful growing competitive strategies in international markets.
The international expansion has to be the main point of any business strategy willing to reach a sustainable volume growing level that implies a business cultural change. People become essential in such strategy and cultural change. Actually, are the people who have to promote the internationalisation strategy always being focused on a future approach, methodology, rigor and efficiency.
The Barcelona Autonomous University, being conscious of these difficulties, offers a master specially oriented to strategy and international marketing experts. It appears as a unique program in Spain because of the following characteristics:
- Practice contents that allow the students to analyse concrete situations and design international strategies, thanks also to the participation of well-known managers from the main national and international companies.
- High interaction between students and company managers through the possibility for students to take part in real company projects
- Possibility of having internships in internacional companies to allow students to be in touch with business reality.
- Participation of students and teachers from differnt countries, in order to promote the cooperation, interchange experiences and know the diverse countries business reality.
- Participation of teachers from other countries who know really well the reality in different countries and that will teach the students by showing interesting international comparisons.
