The trade retailing is dealing with a deep and serious transformation caused by the changes in consumer values and the trend of global markets. At the same time, a considerable amount of facts have contributed to the increasing competition among the companies in the retailing sector. Consequently, those companies have the necessity of renewing their processes as well as their management roles.
That´s why, in order to survive and grow in such a competitive environment, it is essential for companies to have well trained people who have the capacity of identifying clients needs and know how to define and develop successful competitive strategies.
In the current consumption market, two new competitive models can be identified: On one hand, the major retailing and the franchising are leading the fast moving consumption products. On the other hand, the minor retailing is getting specialized (or at least it should be doing it) in market niches.
In order to be adapted to the new competitive models, companies need to have people capable of designing high-level competitive strategies, as the change process is causing a serious franchising and retailing power re-equilibrium. This has contributed to a serious development of management techniques and strategies.
The Post degree on Administration and Trade offers the opportunity of helping the trade companies in this complicated changing phase, by facilitating them the transfer and the development of the needed competences to successfully confront the process as well as by intensifying the competitive and innovating role of those companies.
In its 9th edition, the Post Degree on Administration and Management of Business (Marketing and Sales Management (Marketing and Sales Management) - Spanish Version, is a unique training offer in Spain, as well as the pioneering one, as the Barcelona Autonomous University, offers it specially for the experts training on marketing, sales and retailing strategies. Its bases are the following:
- Practice contents that allow the students to analyse concrete situations and design strategies, thanks also to the participation of well-known managers from the main national and international retailing companies.
- High interaction between students and company managers through the possibility for students to take part in real company projects.
- Remunerated internships in retailing companies (optional for those students that want to have them) to be in touch with the company reality.
- Participation of teachers from other countries who know really well the reality in different countries and that will teach the students by showing interesting international comparisons.
- Online academic material support to have a complete and solid training.
