The Post Degree on Administration and Management of Business (Marketing and Sales Management (Marketing and Sales Management) - Spanish Version has an academic value of 32 credits, including 5 credits that consist of a monitored business project.
Module I: Environment Analysis (30 hours)
Company interaction process analysis, by studying social-economic, juridical and tax variables that determine the strategic possibilities. In addition, it analyses the business sector from the institutional point of view, highlighting the competence factors:
1. Sector Structure
2. Macroeconomic environment
Module II: Management (130 hours)
The module includes, in its first phase, the marketing bases analysis as well as its integration in the business strategy. In its second phase, it offers the possibility of learning from the terminology, the financial and accounting business reality as well as the human resources and quality as strategic competences in companies.
1. Trade Management
- Strategic and Operational Marketing
- Promotion from the sales point of view
- Sales skills
2. Financial Management and controlling
- Finance Introduction
- Financial and Management accounting
- Business Management
- Planning, financial strategy and stock control
3. Human Resources and Quality Management
- Human Resources and Time Management
- Quality Management
Module III: Strategic Management (50 hours)
Development of the trade and retailing companies reality from the point of view of their attitudes, their decision processes, their strategy and their competitive culture.
1. Business reality analysis.
2. Employee Management
3. Business Strategy II
4. Strategic innovations on retailing
Module IV: Trade Management II (40 hours)
1. Market Research Introduction
2. Practices
Module V: Financial Management (20 hours)
1. Finance Control
Module VI: Project (50 hours)
Development of a monitored project, suggested by the student and authorised by the tutor, focused on a business creation or on the development of a trade and retailing area in the company.
