"A high-level teaching to confront the globalisation challenges"
Nowadays companies have to face some factors that accentuate the globalisation trend. Internationalisation of companies is not only of interest for managers, but is also a need required by international economies and markets.
However, in order to survive and grow in such a competitive environment, focused on openness and an intensive use of information and communication technologies, it is essential for companies to have well-trained people who have the ability to think globally, to identify business opportunities, to balance customers’ needs and to know how to define and develop successful competitive strategies of growth in international markets.
"How to confront these new challenges?"
International expansion has to be the main point of any business strategy willing to reach a sustainable growth at a significant level that implies a business cultural change. People become essential in such a strategy and cultural change. Actually, are the people who have to promote the internationalisation strategy always focused on a future approach, methodology, rigor and efficiency?
The Universitat Autò de Barcelona, being conscious of these difficulties, offers a master specially oriented towards strategy and international marketing experts. It is a unique program in Spain because of the following characteristics:
- Practice contents that allow students to analyse concrete situations and design strategies, thanks to participation of well-known managers from the main national and international retailing companies.
- High interaction between students and company managers through the possibility for students to take part in real company projects
- Participation of students and teachers from different countries, in order to promote cooperation, interchange of experiences and knowledge of diverse business reality.
- Participation of teachers from other countries who know really well the reality there and who teach students by showing interesting international comparisons.
