Subjects

ECTS credits

Description of subject content:

International economic organisation and economic integration

5

1. Current economic trends
2. World economic scenarios 3. Commercial integration
4. The European Union
5. Globalisation and internationalisation of the economy
6. Emerging economies

International business strategy

10

International marketing and new technologies

10

1. Introduction: an overview
2. Environmental factors affecting
international marketing
3. Consumer behaviour
4. Segmentation of international markets
5. International market research
6. International marketing-mix :
   - Product
   - Distribution
   - Communication
   - Price
7. Digital marketing
8. Organisation, planning and control of international marketing activities
9. Internet information research
10. Introduction to e-marketing
11. How to go from business to e-business
12. E-marketing in practice (domains, providers and information architecture, promotion, automisation and conclusion)

International Commerce & International negotiation

5

1. International Commerce
2. Incoterms
3. Toll Management
4.  International Trasnport
5. Management skills: Negotiation, sales and communication
6. Practical negotiation experiences in different sociocultural environments: European Union, North America, Latin America, Central and Eastern Europe, Eastern Asia, The Islamic world, Africa and International groupings

International finance

5

1. Means of international payment
2. Financing of international trade
3. Financial instruments for exports. Export insurance
4. Compensatory and triangular operations
5. The exchange market after the introduction of the Euro. Exchange risks and forward contracts.
6. Introduction to option contracts.
7. Transversal case studies.

International business management

5

1. Develop the necessary management skills for leading the company in a global and uncertain market
2. Develop an overview of the international company in terms of management
3. Develop decision-making skills
4. Develop negotiating capacity in multicultural environments
5. Develop innate personal multicultural potential, especially for those who take on management roles

International trade strategy

5

1. Defining international trade strategy from corporate strategy and business management strategy (??)
2. International trade analysis and the definition of strategy.
3. Types of international strategy

Management skills required in international business

5

1. Personal leadership
2. Team-building and leadership and interpersonal relations
3. International negotiation in different multicultural environments
4. Communication skills in international relations
5. Planning and control: Project management and optimisation of resources.

Business policy and business internationalisation in different international markets

5

1. Strategic company planning: methodology and procedure for strategy formation
2. Planning and control: Project management and optimisation of resources.
3. Strategy implementation. International operational marketing plans
4. Internationalisation in different international settings (Central and Easter Europe, Latin America. China, India, Asia, Africa and the Arab Countries)

Final  Master's project

15

1. Introduction to business management
2. International investment development
3. Foreign investment management
4. Penetration into foreign markets
5. Control and monitoring of results