“A high-level teaching for managers with leadership skills and companies from the new international economic environment”
Progressively a new international economic environment is being established, locating Japan at the same level as the USA, when fighting to reach the first position in the ranking of worldwide economic powers. Moreover, taking as well into account a positive evolution of countries as China, India, South Korea and Taiwan, the situation clearly shows a progressive displacement of economic power towards Asia.
It is also important to bear in mind that Asian markets with the current levels of growth represent a potential of over 2000 million of consumers that step by step will be reaching consumption levels similar to the western ones.
And if we add to the facts mentioned above considerable intrinsic characteristics of China and other countries, it is easy to identify a deep transformation of businesses, markets and, consequently, the existence of a new worldwide economic environment.
“A solid teaching to create a corporative strategy”
How is it possible to confront the challenge and to develop an operative corporative strategy in such complex countries as the ones mentioned above about which we know very little?
It is evident that such a challenge can be just confronted by well-prepared professionals.
While taking into consideration the existing difficulties, the UAB offers a master program specially elaborated to satisfy the need of training of experts on strategy and Asian international marketing. Being a solid and practice program, it is considered to be unique on the Spanish market for the following reasons:
- Asian (Chinese in general and Indian in particular) students and Spanish or other nationality students study together in the same classroom.
- A user-friendly orientation promotes generation of synergies between students by means of communication, dialogue and intercultural understanding.
- Practice contents allow students to analyse concrete situations and design international strategies due to the participation of well-known managers and experts on the Asian realities.
- An opportunity of numerous visits to companies and institutions that operate in Asian markets provides better understanding of their international reality
- A possibility of taking part in remunerated internships in companies related to the Asian markets makes it possible for a student to appreciate a clear business reality.
