The Master on Euroasian International Business - English Version has an academic value of 70 credits, including 10 credits that consist of a monitored business project, and 10 credits that represent visits to institutions and companies as well as round tables.
Program contents:
Module 1. Aspects of the Environment and Economic Organization
A. Economies of Globalization
Unit 1.International Economy
-Geopolitical situation
-Aspects related to the Asian and the European Administration
Unit 2.The Asia case
-China in the international economic environment
-Evolution of the main macro economical variables
-External Chinese Commerce
-The future of Chinese Economy
Unit 3.The Europe case
-Europe in the international economic environment
-Evolution of the main macro economical variables
-External European Commerce
-The future of European Economy
Unit 4.Economical and commercial relations between Asia and Europe
Unit 5. Political relations between Asia and Europe
B. Cultural Impact in Business
Unit 1. Gestión multicultural unit
-Benefits of diversity
-Cultural Interaction factors
-Optimising results when working in diversity
Unit 2. Case studies
Module 2. Management techniques in Asian business
Unit 1.Cultural aspects in Chinese Business
-negotiation styles
- Managerial Ability in China
Unit 2.Chinese Protocol
Unit 3. Cultural aspects in European Business
-negotiation styles
- Managerial Ability in China
Unit 4.European Protocol
Module 3.Strategic Direction
A. International Strategic Management
Unit 1.International Strategy
-Internationalization as a competitive strategy
-Strategic Analysis
Unit 2. European companies strategies in China
Unit 3. Chinese companies strategies in Europe
Unit 4. Transports and logistics
-Transport Systems: Kinds, organization and problems
-International Logistics Regulation
-Incoterms
Unit 5. Purchasing strategies
-International Purchasing
Unit 6. Logistics strategies
-International Logistics. Differences among Europe and Asia
-Logistics in China
B. Human resources management
Unit 1. Human resources in Europe
Unit 2. Human resources in China
C. Taxation in Europe and Asia
Unit 1. Taxation in Europe
Unit 2. Taxation in Asia
Unit 3. Case Studies
Module 4. Directorate of Marketing and Distribution Channels
A. Marketing Management and Branding
Unit 1. International Marketing Strategies
-Strategies and Product Development
-Price Strategies
-Square Strategies
-Promotion Strategies
-Positioning and segmentation strategies
Unit 2. Consumer Segmentation
-Asian consumer
-European consumer
Unit 3. Marketing and branding strategies in China
Unit 4. e-Marketing strategies
Unit 5. Case studies
Module 5. Financial Management
A. Doing business in Asia or Europe
Unit 1. Doing business in Asia, how to start?
Unit 2. Doing business in Asia, how to start?
Module 6. Roundtables and formal institutional visits
A. The approach to Korea
Unit 1. Korea in the international economic environment
Unit 2. Evolution of the main macro economical variables
Unit 3. Korean external commerce
Unit 4. Business opportunities in Korea
Unit 5. Negotiation styles in Korea
Unit 6. Case studies. Korean companies in Europe or/and European companies in Korea
B. The Approach to Japan
Unit 1. Japan in the international economic environment
Unit 2. Evolution of the main macro economical variables
Unit 3. Japanese external commerce
Unit 4. Business opportunities in Japan
Unit 5. Negotiation styles in Japan
Unit 6. Case studies. Japanese companies in Europe or/and European companies in Japan
C. The approach to India
Unit 1. India in the international economic environment
Unit 2. Evolution of the main macro economical variables
Unit 3. Indian external commerce
Unit 4. Business opportunities in India
Unit 5. Negotiation styles in India
Unit 6. Case studies. Indian companies in Europe or/and European companies in India
Module 7. Final Project Master
