Nowadays companies have to face some factors that accentuate the globalisation trend. Companies internationalisation is not only an interest for managers, but also a need required by international economies and markets.
On the other hand, the trade retailing is dealing with a deep and serious transformation caused by the changes in consumer values and the trend of global markets. At the same time, a considerable amount of facts have contributed to the increasing competition among the companies in the retailing sector. Consequently, those companies have the necessity of renewing their processes as well as their management roles.
In order to survive and grow in such a competitive environment, focused on the openness and the intensive use of information and communication technologies, it is essential for companies to have well trained people who have the capacity of thinking globally, identifying business opportunities, balancing customers needs and knowing how to define and develop successful growing competitive strategies in international markets.
The international expansion has to be the main point of any business strategy willing to reach a sustainable volume growing level that implies a business cultural change. People become essential in such strategy and cultural change. Actually, are the people who have to promote the internationalisation strategy always being focused on a future approach, methodology, rigor and efficiency
In addition, in order to be adapted to the new business competitive models, companies need people capable of designing high-level competitive strategies, as the changes are contributing to the existence of a clear power re-equilibrium between manufacturers and retailers implying a considerable development on techniques and complex business strategies.
The Barcelona Autonomous University, offers a complex master specially oriented to marketing, sales, retailing and internationalisation experts. The bases are the following:
- High interaction between students and company managers through the possibility for students to take part in real company projects.
- Remunerated internships in retailing companies (optional for those students that want to have them) to be in touch with the company reality.
- Participation of teachers from other countries who know really well the reality in different countries and that will teach the students by showing interesting international comparisons.
- Online academic material support to have a complete and solid training.
