The Master on Commercial Distribution of the Barcelona Autonomous University has an academic value of 49 credits, including 10 credits that consist of a monitored business project.
FIRST YEAR (398 hours)
1. Strategic Management (44 hours)
- Strategic grounds
- Business stategic
- Stategic innovatin in distribution
2. Commercial and Marketing Management (276 hours)
- Behaviour of the consumer
- Strategic and Operative Marketing
- Advanced Commercial Investigation
- Merchandising and Category Management
- Communication and advertising creativity
- Promotion of sales and public relations
- Franchise and Centres of sales
- Distribution channels Management
- Location of companies
- Management simulation
- Digital Marketing
3. Direction of human resources and quality management (78 hours)
- Human resources and time management
- Leadership
- Change management
- Cultural impact in the businesses
- Quality management
SECOND YEAR (302 hours)
4. International Economic Organization and Economic Integration (20 hours)
- Economic Current tendency
- Scenes of the worldwide economy
- Commercial Integration
- Globalization and economic internationalization
- Emergent economies
5. International Marketing And International Commercial Management (84 hours)
- Strategies of marketing
- Techniques and management sales
- Marketing plan
- Practical cases of international marketing
6. International Trade (54 hours)
- Incoterms
- Customs management
- International transport
- International fiscality
- International hiring
- Practical cases
7. International finances (54 hours)
- Ways of international payment
- International Trade financing
- Financal support instruments of the export. Export insurance.
- Compensation operations
- Currency Market. The risk of currency change and the forward contracts.
- Introduction to option contracts
- Practical cases
8. International Negotiation (50 hours)
- The negotiation, the sale and the communication
- Practical experiences of negotiation in diverse cultural surroundings: European union, North America, Latin America, Central and Eastern Europe, Eastern Asia, the Islamic world, International Africa and Collectives
9. Company Visits (20 hours)
10. Enterprise round tables (20 hours)
THIRD YEAR
11. Project (100 hours)
Development as a thesis of an enterprise project based on distribution aspects such as: creation of a company in the abroad, dimension of a business area, definition and analysis of international enterprise strategy, or any other international aspect of the company whose investigation deserves the approval of the director of the master. The project has a duration of 100 hours. During the course they will be combined general tutoring sessions with individualized tutorings of each project.
