"A high level market oriented teaching to confront the trade retailing changes” (trade retail or retailing)
The trade retailing is dealing with a deep and serious transformation caused by changes in consumer values and trends on global markets. At the same time, a considerable amount of facts have contributed to an increasing competition among companies in the retailing sector. Consequently, those companies have a necessity of renewing their processes as well as their management roles (tools?). That´s why, in order to survive and grow in such a competitive environment, it is essential for the companies to have well trained people who have the ability to identify clients´ needs and know how to define and develop successful competitive strategies.
"How to confront these new challenges?"
In the current consumption market, two new competitive models can be identified: On the one hand, majors in retailing and franchising are leaders in fast moving consumption products. On the other hand, minors in retailing are getting specialized (or at least should be doing it) in market niches. In order to adapt to the new competitive models, companies need to have people capable of designing high-level competitive strategies, as the change process is causing a serious franchising and retailing power re-equilibrium, which has contributed to a serious development of management techniques and strategies.
The Master in Administration and Management of Business and Distribution offers an opportunity of helping trade companies in this complicated changing phase, by facilitating the transfer and development of the needed competences to successfully confront the process as well as by intensifying a competitive and innovating role of those companies. In its 8th edition, the Master in Administration and Management of Business and Distribution, is a unique training offer in Spain, as well as the pioneering one, as the Universitat Autò de Barcelona, offers it specially for the experts´ training in marketing, sales and retailing strategies. Its bases are the following:
- Practice contents that allow students to analyse concrete situations and design strategies, thanks to participation of well-known managers from the main national and international retailing companies as well.
- High interaction between students and company managers through the possibility for students to take part in real company projects.
- Remunerated internships in retailing companies (optional for those students that want to have them) to be in touch with the company´s reality
- Participation of teachers from other countries who know really well the reality in different countries and that teach students by showing interesting international comparisons.
- Online academic material support to have a complete and solid training.
