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Master in Administration and Management of Business and Distribution (Marketing, Sales and Distribution Management) - English Version

  • Next Courses :
    March 2012 / 4th edition
    November 2012 / 5th edition
  • Duration: 9 months
  • Academic Value: 70 ECTS
  • Price: 4.050 (4 edition) / 4.250 (5 edition) euros
  • Scholarships: -
  • Language: English
Master in Administration and Management of Business and Distribution (Marketing, Sales and Distribution Management) - English Version      
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Academic Program

The Master in Administration and Management of Business and Distribution (Marketing, Sales and Distribution Management) - English Version has an academic value of 70 credits ECTS, including 15 credits that consist of a monitored business project.

Subjects

ECTS credits

Description of subject content:

Environment analysis

5

- Sector structure
- Macroeconomic environment
- Consumer sociology
- Business strategy

Commercial management

10

- Strategic and operational marketing
- Creative advertising and communication
- Promotion from a psychological point of view applied to sales in digital marketing
- Sales techniques

Financial management and control

5

- Introduction to Finances
- Financial and management accountancy
- Management control
- Financial planning and strategy and stock control

Human resources and quality control

5

- Human resources and time management
- Quality management

Strategic management

10

- Analysis of business situations
- Personnel management
- Strategic innovation in distribution

Commercial management II

10

- Introduction to market research
- Practical applications
- Quality applications
- Localisation strategies
- Sales objectives and deviation analysis

Strategic management II

5

- Demand analysis
- Strategic scenario analysis
- Case studies

Financial management II

5

- Financial control
- Financial planning and strategy II

Final Master’s project

15
10
  1. Business viability
  2. Sector studies
  3. Investment planning for points-of-sale.