Economy is increasingly appearing to be focused on services, globalisation, and consequently, on high competition levels. That’s why, efficiency, and company strategies become essential. In such a context, hotel companies have achieved a deep development, internationalisation and vertical concentration process.
In order to survive and grow in such a market, characterised also by the intensive use of information and communication technologies, companies need well-prepared people capable of thinking globally, identifying customers needs and knowing how to define and develop growing competitive strategies in international markets.
Taking into account these necessities, the Barcelona Autonomous University, offers a new MBA specially oriented to the hotel strategic management experts learning.
The master, developed along with the Tourism School and the UAB Hotel Management, is recognised by companies such as:
